Dealix Buyer Insight™

Dealix has a single mission: to provide leads to dealers that can result in more cars sold. With that goal in mind, we have continued to seek ways to improve the quality of the leads we deliver to our dealer customers.

Over the years, our customers have told us that they want more information about the prospect contained in the lead. They have pressed us - and others - to provide the insight that will allow the salesperson to start the process more knowledgeable about the shopper.

With Buyer Insight™, Dealix is the only lead provider to offer information about the prospect's past lead activity. Each Dealix new car lead contains information that allows dealers to know before even their first contact with the prospective customer what type of buyer that lead represents:

• First Activity Buyer: We have not seen this buyer submit a quote request in the past 60 days. The majority of leads will fall into this category.
• Brand Focus Buyer: We have seen buyers like this submit multiple quote requests in the past 60 days, but only for your make.
• Cross-Brand Buyer: We have seen buyers like this submit quote requests for multiple makes in past 60 days, and the last quote request was submitted for your make/model and for your dealership.

Consideration Set Information Included When Relevant

Dealix updates Buyer Insight™ data in realtime, which means dealers will know the type of buyer the lead represents. In certain instances, leads for Brand Focus Buyers and Cross-Brand Buyers also will indicate the vehicles that are most commonly the "other" vehicle buyers are considering. This feature is akin to the information shown by Amazon, which often tells shoppers "people who bought this book also bought..." Dealix is the only lead provider sharing this insight.

This consideration set data is dynamic - it can change on a weekly basis for some vehicles, particularly when new vehicles are introduced to a market.

How Buyer Insight™ Will Be Presented in Your Lead

Buyer Insight™ information will be displayed within the comments section of your lead, and will include the type of buyer that lead represents (First Activity, Brand Focus or Cross-Brand), along with other vehicles in the buyer group's consideration set, provided thresholds are met.

Here's an example of what you can expect to see.

In this example of a Cross-Brand lead, there's enough concentrated interest in other vehicles that Dealix has shared this additional consideration set information with the dealer.

How Dealers Can Take Advantage of Buyer Insight™ Data

With Buyer Insight™ dealers can tailor their sales approach based on who the buyer is, allowing them to improve their chances for sales success:

• Match Lead to Buyer Based on Skill Set. Buyer Insight™ allows dealers to match a lead to a sales person based on skill sets. For instance, dealers can assign a Cross-Brand Buyer lead to the sales person on their team with the most knowledge about their competitors' products. Or, a First Activity Buyer lead may be a first time buyer, and the dealership can assign this to a sales person high in empathy.
• Adjust SPFS and Incentive Programs. Since leads with cross-brand activity represent the best opportunity to gain market share, dealers can adjust SPFS and approaches for these leads.

Dealerships today are obtaining as much as 50% of all their sales through the internet. This means that for many customers the first contact with a dealership is in the form of a lead response. A dealer who is able to talk to the buyer's specific situation will make a better first impression and is more likely to be able to create a relationship with a consumer that will lead to a sale.

Dealix Is Uniquely Positioned To Deliver These Insights

Dealix is the largest supplier of independent internet leads. Because of its dominant position in market, Dealix has the best visibility into buyer behavior on Independent Internet sites. Smaller lead providers do not have a meaningful base of data from which to offer this additional information to their dealer customers.

Dealix On-Demand Lead Estimators™

Dealers See Value in Buyer Insight™

• Dealers are nearly unanimous that lead providers should tell them how often a buyer is generating a lead. Only Dealix is providing this transparency.
• Almost 75% of dealers said that they would expect close rates to improve if they had information about buyer's past lead activity, such as what's offered with Buyer Insight™
• More than 90 percent of dealers said they enforce a "best practice" of making sure sales people read the comment section of the leads - meaning Buyer Insight™ will be put to use.